XLVets Pets

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Scratch below the surface: why XLVets small animal are offering a dermatology initiative

by Ann Mottram at XLVets
29 Apr, 2016

Skin conditions, such as ear infections and allergies, are some of the most common health problems to affect our pets. It’s fairly common to see your pet sit back, raise a leg, and have a good old scratch behind the ear. Most of the time you probably don’t think much of it, but there may be a more serious condition lurking under your pet’s fur coat.

To help raise awareness of skin conditions in your pets, XLVets independent practices are running an initiative throughout the summer to help owners identify and manage conditions that cause symptoms such as itchy or sore skin, scratching or nibbling at sensitive areas, ear discharge or head shaking, or continuous rolling and rubbing against the carpet.

The Scratch below the surface campaign is being run during the summer as many allergies are seasonal and usually flare up during hotter weather. The informative and educational owner material, prepared especially for the campaign, clearly explains that diagnosis is about ruling out other possible conditions, as a number of different diseases can cause the same symptoms. It is essential you obtain a correct diagnosis to prevent your pet suffering further from these conditions. The Scratch below the surface owner booklet explains signs and symptoms for certain conditions and the type of treatment that will be offered from your XLVets practice. The booklet can be downloaded from the XLVets small animal website, xlvets-pets.co.uk, or from your local XLVets member practice which can also be found on the small animal website.

Skin conditions can be very distressing for both pets and owners, but with the right expert veterinary care and a tailored management plan, your pet’s condition can be brought under control. Allergies tend to be for life, but the good news is that these frustrating conditions can now be effectively managed and vets have a wide range of therapies available, including tablets, lotions, shampoos, sprays and other oral supplements which can effectively prevent or treat flare-ups.

To find out more about the dermatology campaign, or if you are concerned about your pet’s itching, ask at your local XLVets practice. You can find your nearest practice on our small animal website.

Over the coming weeks we will add more information about the types of allergies your pet may have, and the signs and symptoms to look out for. Watch this space!

Ann Mottram       XLVets small animal brand manager

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